Ebook Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick
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Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick
Ebook Principles and Practice of Marketing, by David Jobber, Fiona Ellis-Chadwick
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
- Sales Rank: #4534647 in Books
- Published on: 2016-03-01
- Original language: English
- Dimensions: 4.09" h x .55" w x 2.99" l, .0 pounds
- Binding: Paperback
- 960 pages
About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing.
Most helpful customer reviews
0 of 0 people found the following review helpful.
... comprehensive books on marketing I have ever had the good fortune of reading
By Amazon Customer
One of the most comprehensive books on marketing I have ever had the good fortune of reading. Helped me coast through my MSc. Good stuff.
0 of 0 people found the following review helpful.
Three Stars
By Anon
Excellent assist in a recently completed course.
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