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Foundations of Business, by William M. Pride, Robert J. Hughes, Jack R. Kapoor
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FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
- Sales Rank: #3408585 in Books
- Published on: 2015-07-03
- Original language: English
- Number of items: 1
- Binding: Loose Leaf
About the Author
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."
Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.
Most helpful customer reviews
0 of 0 people found the following review helpful.
but it looks like a blurry scan of the book and every page ...
By Amazon Customer
The Kindle version is more expensive than the print version. The Kindle rental costs more than the Kindle purchase. Is this supposed to be some crazy lesson in business to the suckers who have to buy this book for school? At least it is a crystal clear version of the book. The publisher lets your rent etext of the book for very cheap, but it looks like a blurry scan of the book and every page is watermarked. It gave me a headache to read it. Spend the extra $30 and buy it here.
0 of 0 people found the following review helpful.
Easy to Read and Understand
By Michael
I'm only a few chapters in so far, but I'm really enjoying the textbook so far. The writing, layout, and real-world examples make it quite easy for me to read and digest. I really like that the jargon is all clearly defined in the margins, because it makes taking notes much more simple. Some of my other textbooks only contain definitions in the very back of the book, requiring me to spend quite a bit more time putting together my notes.
1 of 1 people found the following review helpful.
Four Stars
By combobreaker
good book to help me understand the basics of business
See all 49 customer reviews...
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