Ebook International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr
Never question with our offer, since we will certainly constantly provide just what you require. As similar to this upgraded book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr, you might not locate in the other place. But here, it's extremely easy. Simply click as well as download and install, you can possess the International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr When simplicity will relieve your life, why should take the difficult one? You could purchase the soft file of guide International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr here and be participant of us. Besides this book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr, you could also find hundreds lists of the books from several sources, compilations, publishers, and also writers in all over the world.
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr
Ebook International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr
Superb International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr publication is constantly being the best friend for spending little time in your office, night time, bus, and all over. It will certainly be an excellent way to simply look, open, and check out the book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr while because time. As known, encounter and also skill don't always included the much money to get them. Reading this book with the title International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr will allow you understand much more things.
For everybody, if you want to begin joining with others to check out a book, this International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr is much suggested. And also you need to get guide International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr here, in the link download that we give. Why should be below? If you desire other kind of books, you will certainly constantly find them and International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr Economics, national politics, social, sciences, faiths, Fictions, as well as a lot more publications are supplied. These offered books remain in the soft files.
Why should soft data? As this International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr, many individuals also will need to get the book sooner. However, in some cases it's up until now method to obtain the book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr, also in other country or city. So, to ease you in finding the books International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr that will certainly support you, we help you by giving the listings. It's not only the list. We will provide the advised book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr link that can be downloaded and install directly. So, it will not require even more times as well as days to pose it and other books.
Collect guide International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr start from currently. But the brand-new way is by gathering the soft documents of the book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr Taking the soft documents can be conserved or stored in computer system or in your laptop computer. So, it can be greater than a book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr that you have. The simplest means to expose is that you can also save the soft file of International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr in your suitable and available device. This problem will certainly expect you too often check out International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr in the spare times more than chatting or gossiping. It will certainly not make you have bad habit, yet it will lead you to have far better practice to check out book International Marketing & Export Management (7th Edition), By Gerald Albaum, Edwin Duerr.
International Marketing and Export Management 7th edition�offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well�as new and engaging cases and examples in every chapter.�
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
- Sales Rank: #856265 in Books
- Published on: 2011-07-31
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x 1.50" w x 7.40" l, 3.79 pounds
- Binding: Paperback
- 1024 pages
From the Back Cover
Albaum & Duerr, International Marketing and Export Management 7e – draft blurb
International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.�
Key features include:
- Updated to take account of the global economic crisis
- New cases studies including BP’s problems in the Gulf of Mexico and Toyota’s worldwide recalls, along with more practical examples and vignettes throughout the text
- Increased coverage of the service sector
- New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growth
- Greater emphasis on corporate social responsibility and ethics
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.
About the authors
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
About the Author
Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.
Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.
�
�
Most helpful customer reviews
2 of 2 people found the following review helpful.
Solid, basic text
By James
I adopted this book as a textbook for my course in global trade and marketing. It was the ONLY book I found that actually covered the subject I wanted to teach and did so at a level that would engage my (MBA) students. In using it, I find that I chose well. Students report finding it useful and on target.
The only negatives lie in the book's first chapter. It seems that its authors wanted to place the text in the universe and attempted to use its first chapter to do so. Had I read only the first chapter, I would not have selected the book for my class. Fortunately, though, later chapters read well and have good topical focus.
Be aware that a "gray market" edition is circulating. Although marked for distribution only in the Indian Subcontinent, its content appears to be similar, if not identical, to the one coming from Pearson out of the UK. It lacks color, and its printing lacks good finish, but its content seems to be identical. I randomly checked pages, and all that I checked were the same between the two books. The gray market edition is substantially cheaper!
0 of 0 people found the following review helpful.
Excellent book and Service
By Amazon Customer
Excellent book, in excellent condition. Worth the purchase. Thank you
0 of 0 people found the following review helpful.
Five Stars
By Cindy George
Book came in good condition...
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr PDF
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr EPub
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr Doc
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr iBooks
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr rtf
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr Mobipocket
International Marketing & Export Management (7th Edition), by Gerald Albaum, Edwin Duerr Kindle